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About Us

Equation is a lifestyle boutique opened at 50th & France in 2015.  The shop features edgy sophisticated fashion, home & gifts.  
The store offers a verity of American, and Canadian lines including Smythe jackets, Ulla Johnson, cult- classic Rails flannels, Zoe Karssen graphic tees.  They also carry Sophie Hulme handbags, jewelry by Canadian designers Jenny Bird and some local Minnesota brands such as Tess + Tricia and others.  As well as great fashion, they carry several unique curated Home brands including SpitFire Girl, Marie Todd candles & cool card and stationery lines from Betsy White &  

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